Try something a bit different when displaying your products at a table expo – shelving in different shapes, brand decorations and lighting, or even hosting a competition will draw more interest from attendees across the center.
Before getting too ambitious with your design ideas for your booth, make sure that you keep its dimensions in mind. Otherwise, it could quickly become impossible for it to fit within its confines!
Hanging Displays Above
An effective way to stand out at a trade show is with hanging displays above your booth. These could range from classic banners connected together into large shapes or custom pieces of artwork representing your brand; just make sure that these are backlit so they stand out amongst the other attendees.
if your company relates to outdoor activity, create an area that resembles a garden or farm setting with fake grass, large plants, tractors and other outdoor equipment to ensure an authentic look at its booth.
Give visitors a place to rest after wandering all day by providing public seating in your booth. Once there, invite them to sign a piece of paper and place it into a bin in order to win an exciting prize!
Decorating your trade show booth requires something unique. At trade shows, people take photos throughout the day for social media; you want your booth to stand out among its peers and be remembered.
One way of making your trade show booth stand out from its competition is to use textured fabric as tablecloth and decoration material – this helps distinguish it from standard polyester and nylon trade show materials.
Make your booth more entertaining by turning it into a scavenger hunt! Make a list of items for customers to look out for at your booth and give away as prizes, such as magnets and stickers, mouse pads, custom coolers, tote bags or T-shirts with your mascot, logo or slogan printed on them as prizes – they will help keep your brand at the forefront of people’s minds for longer! This strategy will ensure customers remember your brand.
If you have an antique car or other piece that would add visual interest to your booth display, get creative by including it as part of the overall theme of your display. Doing this will draw customers in while adding an unusual and memorable aspect to it.
Participating in booth games is a surefire way to engage visitors at trade shows, whether or not your brand is directly relevant. Search for games related to your business that require minimal floor space such as spinning wheels or raffles.
Have one person in your booth serve as an emcee of your event. They should greet visitors as they come in, assist with any contests you are running, host activities in your booth and be available for questions from guests about your products or services.
Attracting attendees to your booth requires giving them an immediate reason to come through, whether that be simple backdrops, cardboard cutouts, or custom photo frames with logos and company mascots printed directly on them – creating photo centers can draw them right in and ensure they will remember it later on social media and in person.
Branded photo stations make it easier for customers to become informed about your business. Videos and slideshow presentations of products offered will give customers more information than is readily available through discussion.
At trade shows, attendees are usually exhausted and thirsty by the end of each day. Provide them with refreshments in your booth by offering seating sections where you can offer beverages or food items to keep them hydrated and satisfied.
Hanging signs are essential to making sure that trade show booths are visible from afar, yet creative and interactive approaches to this display element can go well beyond simple identification.
Create a photo center featuring backdrops, products and cardboard cutouts so customers can take photos for social media posts using them – it is one of the cheapest yet most effective ways of getting people in your booth!
Make use of a charismatic team member as the host for your booth, who can welcome visitors, host competitions or offer general direction around your exhibit space. Make sure that their uniform and attire complements the overall theme of your exhibit.