Managing Global Alliances: Challenges and Best Practices for Ensuring Success
Companies should ensure their portfolio of alliances can quickly respond to changing market demands, by…
Lorena Barrett
International Business Development — Why It Is Important?
Companies must be extensively researched and considered before choosing to go international. A company may…
Measuring Service Performance – A Systematic Review
Measuring service performance is essential to ensuring customer satisfaction. This can be accomplished in various…
The Importance of E Commerce for Small Businesses
Companies of any size should give their audience a possibility of doing online shopping –…
Innovative Marketing Strategies for Small Businesses
As a small business with limited resources, you must prioritize marketing strategies which offer cost-effective…
Best Practices for Conducting a Successful Virtual Trade Show
An effective virtual trade show requires careful planning to ensure both exhibitors and attendees find…
Customer Retention Strategies That Drive Long-Term Growth
Personalised marketing, excellent customer service including loyalty programmes, fair warranty or return policies and other…
5 Email Marketing Essentials
Email marketing is a low-cost digital marketing strategy and it is a good channel to…
Navigating the Future of Exhibiting in a Digital World
Virtual trade shows provide companies with a valuable opportunity to demonstrate new technology to an…
Maximizing ROI With Email Marketing Campaigns
Optimizing Your Email Marketing ROI: Strategies and Tactics for Tracking Metrics, Testing Approaches, and Making…